Why some stories make the headlines and others don’t

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What Is Newsworthiness?

Not every event qualifies as news. Editors and journalists apply a set of criteria to decide which stories are worth covering. These standards form the foundation of what’s known as newsworthiness—a way to evaluate whether a story deserves media attention. While the definition may vary slightly between newsrooms, the following are the most universally accepted elements:

1. Timeliness

The news thrives on the now. A story that just happened—or is still unfolding—gets priority. The fresher the information, the more likely it is to grab attention.

Example: A live political coup in a foreign country will trend faster than a report on long-term environmental degradation, even if the latter has deeper global implications.

2. Impact

How many people are affected by the story? The greater the impact, the more likely it will be reported. This doesn’t just apply to numbers—it includes emotional and psychological impact too.

Example: A plane crash with 200 passengers is more likely to make headlines than a minor traffic accident, even if both result in loss of life.

3. Proximity

Geography matters. Local events tend to resonate more with local audiences. A natural disaster in your country will likely receive more attention than one halfway across the globe.

That’s why a school shooting in the U.S. dominates U.S. news, while similar or even more deadly events abroad often go underreported.

4. Prominence

When famous people are involved, the media pays attention. Celebrity status, political power, or notoriety increases the likelihood a story will be picked up.

Example: A celebrity’s divorce may overshadow a major policy decision affecting millions—because it’s seen as more engaging to readers.

5. Conflict

Stories involving tension, disagreement, or confrontation are inherently more newsworthy. Conflict provides drama and stakes, which make for more compelling narratives.

This is why elections, protests, lawsuits, and scandals are often headline news.

6. Novelty or Oddity

The more unusual or surprising an event, the more likely it is to be covered. People are naturally drawn to the unexpected.

Example: A dog rescuing its owner from a fire might make national news due to its emotional and rare nature.

Bonus: Human Interest

Some stories don’t fit the typical mold but still attract attention because they stir emotion—often hope, sadness, or inspiration. These “soft news” stories are especially powerful on social media.

Example: A story about a community coming together to rebuild after a tragedy.

Understanding these criteria helps explain not just what gets covered, but also why certain stories—even important ones—don’t get attention. They may be too complex, too far away, not “timely” enough, or lack a clear emotional hook. In many cases, what the public should know and what they do see are very different things.

Would you like me to continue into the next section: “How Newsrooms Decide What to Publish” or expand on this part further (e.g., more real-world examples or graphics)?